"We think of it as an opportunity. It's worth our effort to take it and combine it with all of the user data we have and let the game take its time to reach its full potential," Book-Larsson said. He goes on to touch on APB's potential popularity in non-traditional markets, particularly South America, and also illustrates how it complements the company's existing WarRock FPS.
As for changes to the Reloaded version, Book-Larsson says the major one will be the fact that all the game's action districts will be accessible without a fee. As with most F2P titles, the ultimate goal is to get the player in and hooked "because at some point you're going to run into a situation where you'll want to spend money," he says. Check out all the details at Joystiq.