NTT DoCoMo recently launched the Samsung Galaxy S in the Japanese market and now we've come to discover that it's chosen a very forceful personality to represent the product to its discerning audience. Darth "roundabound" Vader has been starring in the carrier's latest round of "always with you" ads, wherein he serves as a (sort of) human representation of the phone, thus lending some anthropomorphic qualities to the cold slab of technology awaiting you in the shops. This whole outlandish idea really shouldn't work, but somehow it does -- we want a little Vader in our lives too now. Video after the break.



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