To be honest, the John's Phone Business edition we reviewed looks and feels like a cheap child's toy. An €80 child's toy to be sure but a child's toy nonetheless. And that's ok, we guess, considering the unsophisticated audience it apparently targets including tweeners, the elderly, or twenty-somethings whose aim is to be conspicuously cynical when placing their cellphone on top of the bar. While John Doe claims that the phone is manufactured from high-quality plastic, it feels like the stuff you'd find liberally slathered around a Barbie Dream House. The rough seam that runs the circumference of the handset doesn't exactly elicit a sense of quality either. Even the trio of shiny silver switches seem to be made of the same plastic "chrome" found adorning the bumpers and headlights of Revell model car kits. The phone's also incredibly light at 3.35 ounces considering its plump 4.1 x 2.4 x 0.8 inch dimensions -- making it almost exactly the size and weight of a standard deck of playing cards.

The black on white display at the top of the John's Phone is tall enough to present the user with two lines of recently dialed phone numbers (the volume slider controls the scrolling) or the signal strength, position of the precarious on / lock / off switch (more on that later), and the battery status. When the 1,200mAh battery is full, the display will show the word "JOHNS" along the right. The lower the battery the fewer the letters displayed. Cute. While the display location is certainly novel, it's also impractical to view when tapping out phone numbers on the keypad. So far we've only fully charged the device once... about two weeks ago! The company promises "more than three weeks" standby from the non-removable battery and we believe it.
John's Phone comes in a variety of adorable sounding colors like sweet (pink), tree (brown), business (black), snow (white), grass (green), and even a limited edition €100 "bar" (it's gold, get it?) for those looking to make the ultimate ironical statement. You'll also see variations in the begin and end call keys depending upon the model chosen. These vary between a pair of portly red (end call) or green (begin call) tots, "hello" and "bye" text, or a small dot and bomb with a lit fuse that would have made Mel Blanc proud once he overcame his confusion.
So, how did it work? Well, to make and receive calls it worked fine. The ringer was suitably loud and the vibration was strong enough to get noticed in a pocket. The audio quality during calls was also decent -- not spectacular but not awful either. There's no built in address book but you can easily assign speed dial numbers to each key on the dial pad making the phone dead simple to operate once configured. There's no speakerphone but this ultra-low-end handset surprisingly ships with an earphone / mic that plugs into the micro-USB jack for hands-free calling.
Here's the issue: the phone won't register moving either switch from the top position directly to the bottom position. The phone simply stares back at you in inanimate bemusement if you switch from loud to silent (skipping over normal) ringer operation, or from on to off (skipping lock). You have to deliberately move from the top position, to the middle, and then to the bottom. No problem you say? Well, to make matters worse, the switch consistently overshoots the middle position when moving from the top position. As such, you have to nudge the switch up gently so that the middle position registers and then slide it to the bottom. While this is annoying for the ringer volume, the fact that it affects the on / lock / off settings makes the phone nearly unusable in practice. See, the phone has to be in the lock position in order to carry it around in a pocket or bag due to those easy-hitting bulbous keys on the face of the phone. But because of the switch issue and our inability to reliably lock the keys, several times we found ourselves inadvertently dialing previously called numbers because the call button had been hit while walking around. Not good. Unfortunately, we're told by the company that the issue affects all John's Phones, not just our evaluation unit. It's supposed to be improved "in the next batches," whenever that might be.

