"They're [EA studio heads] very comfortable moving the discussion towards how we make connected gameplay -- be it co-operative or multiplayer or online services -- as opposed to fire-and-forget, packaged goods only, single-player, 25-hours-and you're out. I think that model is finished. Online is where the innovation, and the action, is at," he says.
While it's clear why publishers are desperate to move everything online (hello monetization and DRM), the benefits to the consumer are decidedly less apparent. Whether the larger gaming industry adopts an MMO-style access model remains to be seen, but EA is clearly moving in that direction.