After going free-to-play back in September, Need for Speed World has added roughly 2 million users to its online racetracks, surpassing 3 million registered users in total. Just imagine rush hour!

Although the majority of the expanded user base can be attributed to the change to a free-to-play business model, the recent localization of the game into French, Polish, Russian and Spanish likely contributed to the rise in licensed drivers, too. Now, how would EA say, "Please buy some DLC" in those languages?

This article was originally published on Joystiq.

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