Two of the complaints claimed the ad might condone racially motivated violence because the player is white and the man being tackled is "black." The ASA said the ad featured men of "slightly different skin tones," but wasn't likely to be interpreted as condoning racist violence.
The race card may have been difficult to play on this ad (especially when compared to the infamous Dutch white PSP campaign), but the ASA has been concerned about violence in ads for quite some time. Previous kerfuffles had to do with violent imagery in ads for Kane & Lynch and Condemned 2.
- Key specs
- Game format Optical disc, Downloadable
- Online features Multiplayer, Voice chat, Video chat, Store, Browser
- Drive capacity 250 GB
- Controller type Wired, Wireless
- Motion controls Accelerometer, Gyroscopic
- Video outputs HDMI (v1.3), RCA / composite
- Released 2012-09-25