Them's fightin' words: RIFT commercial takes on WoW

"We're not in Azeroth anymore," Trion Worlds' new TV commercial proclaims before a rift gobbles up the words. This 30-second spot for RIFT features a hero opening a rift with a jewel, a dragon roaring, an ogre on the warpath, and adventurers gearing up for the fight. The commercial ends with an invitation to pre-order the game.

This comes hot on the heels of RIFT's launch date announcement and signifies the next step up for Trion Worlds' marketing department. You can watch the new TV spot after the jump!