LA Noire is 'a powerful new franchise' for Take-Two
During this afternoon's Take-Two investor call, CEO Strauss Zelnick said that though he wasn't interested in comparing every new intellectual property to the "extraordinary success of Red Dead Redemption," Rockstar's latest has all the makings of a key franchise.
"We have every reason to believe L.A. Noire is another strong franchise for this company," Zelnick said. "No matter how you slice it, it's a very successful release and to be able to say that again is extraordinary." Of course, Rockstar's many successes colored much of the call, from the announcement that Red Dead Redemption has now sold over 8.5 million units to the news that Rockstar's core creatives have renewed their employment contracts. "And if it needs to be said, this management team is just immensely grateful to Rockstar for delivering another superb title," Zelnick reiterated to investors. "One can never take that for granted. The hit ratio for this group is nothing short of extraordinary."
When asked about downloadable content plans for L.A. Noire, Zelnick predictably side-stepped the question -- "We'll leave it to Rockstar to announce" any plans, he said -- but he again said that L.A. Noire is a "powerful new franchise" for Take-Two.
Earlier in the call, Zelnick defined Take-Two's strategy, saying, "the core of which is to produce and distribute a select number of triple-A titles and support them with add-on content distributed both on disc and digitally." He continued, "Add-on content generally produces incremental revenue and profits and keeps gamers engaged with our titles for longer periods of time, thereby extending the life of the product, increasing the value of the brand, and ultimately converting it into a franchise."
Following this math, L.A. Noire is going to need some more add-on content before it can really claim that "franchise" moniker ... So how about getting on the horn with the good people at Roger Rabbit Licensing, Inc.? No price is too high!
