Travel ads doing especially well on the iPad
AllThingsD has an interesting report on the boom of travel ads in the last year. Mobile ad network Greystripe has seen travel-related mobile ad campaigns grow by 50% this past year. While researching why, they found the iPad has a lot to do with it. Greystripe found that a whopping 91% of iPad owners use their iPads for travel-related tasks, like booking flights and hotels, or planning trips.
Breaking it down, the study revealed that 47% of iPad users booked hotel rooms on the device, while 37% used the iPad to book flights, 28% used it to make restaurant reservations, and 24% used it to rent a car. Greystripe found that survey respondents were more likely to use the Safari web browser to book their travel needs through websites instead of dedicated apps.
Only 49% of iPhone users were willing to use Safari to book their travel needs, instead relying primarily on apps. The willingness of iPad owners to visit a company's website to book their travel needs probably relates to the iPad's larger screen.
