This ability of movie studios to add bonus content was added when Apple introduced iTunes 9. Though available for over a year, this iTunes Extras feature is widely underused by content producers. A reason for this limited adoption is the poor support of this feature by Apple. When you buy a film with bonus content, you can only view these extras on the first generation Apple TV and the desktop version of iTunes (Windows or Mac). All iOS devices, including the media-friendly iPad, the iPod touch and the iPhone, are not compatible with this feature. Embarrassingly, the second generation Apple TV, designed for media consumption such as this, will not playback iTunes Extras content.
If Apple wants this feature to take off, then it must roll out iTunes Extras support to its latest generation hardware. Though Sony may be exploring this value-added content as way to differentiate its offerings from those of its competition, it may not continue this experiment if its adoption rate is poor. In the future, Sony may turn away from iTunes and bring this extra content to its PS3 network or other digital storefronts instead. Such a move would be a lose-lose situation for Apple and its iTunes customers.
- Key specs
- Type Audio / video player
- Video services iTunes, Netflix, Other
- Audio services iTunes, Other
- Video codec support h.264 / AVC, MPEG-4
- Audio codec support AAC, MP3, WAV
- Video outputs HDMI (1 outputs, v1.4)
- WiFi 802.11 a, ac, g, n
- Released 2015-10
Apple iPad Air 2