First, the car. In the flesh it looks quite good, obviously virtually identical with the latest-generation Focus but graced with an unfortunately (plastic) chrome front grille that dominates the front end -- despite being entirely non-functional. It's completely sealed behind and, honestly, a little unfortunate looking.
But it's still a good looking car, offering a good bit more personality than the Volt and a bit more sophistication than the Leaf. The app too looks sophisticated, clean and reasonably easy to use though it is, at this point, just a non-functional demo. How do we know? Because it's not supposed to be available for Windows Phone 7, and yet it was being demonstrated on Windows Phone 7 (a Samsung Focus, to be exact).
In fact we were so confused by that we said WP7 would be supported in the video, which is a mistake. We're sorry. For now it's officially only coming to BlackBerry, Android, and iPhone, though there'll be an HTML-5 interface available as well. So, really, just about any modern phone will work, but we'd be surprised if we don't see WP7 getting a little more love than it's already getting.
So, again the car isn't due out until
Update: Ford's wording on the release date is a bit vague, but it's looking like 2013 in Europe and late 2011 in the US for a Focus Electric release.