In a move likened to converting the US from English to Esperanto, Google has announced that its web browser, Chrome, will be removing support for direct HTML5 playback of H.264 video in the coming months, in favor of Google's WebM media container (which leverages the VP8 video codec, also supported by Flash Player and used in the new Skype beta's multiparty video conferencing). This is a blow to the adoption of Apple's preferred video standard, as well as a hint that the Web may see some continued churn within the video format arena.
For many high-profile sites like Hulu, the question is moot; in order to deliver advertising and secure the videos it delivers for television networks and movie studios, it feels HTML5 isn't ready for prime time.
While the majority of web video is already encoded as H.264, instead of proprietary formats like Flash, there is a fairly large elephant in the room when it comes to content. If Google's subsidiary YouTube (and other sites that serve large amounts of video to mobile phones) makes a move to WebM, Apple is going to have to make some tough decisions about the codecs supported in iOS devices. Unfortunately for Apple and most other mobile device manufacturers, H.264 playback is already implemented in hardware (for speed and battery savings); WebM is not yet, even on Android devices.
The debate is, ostensibly, about free versus patent-limited approaches to video (despite Google's effort to portray this as a move toward openness, there's been no indication that Chrome will be dropping the included proprietary/closed Flash Player as well). One could also point out that despite Google's move to open up VP8 and WebM, it's not at all clear that the codec truly is unencumbered by patents; H.264 is also an ISO standard format, while WebM is not.
With Internet Explorer, Microsoft has chosen to support only H.264 in the latest version of the browser (although, in theory, a downloadable codec would allow it to play WebM as well). No question, the "format war" is still on, but the major players could decide the fate of video codecs pretty quickly. It will be interesting to see how this pans out for Apple's customers.
[hat tip DF]