Marketing agencies rarely want to promote their product as "an atrocity." However, a new ad campaign by EA does exactly that. "Your Mom Hates Dead Space 2" subjects focus group participants, comprised entirely of older females, to experience footage from Visceral's upcoming survival horror game.
"I think it'll make a person go insane," one of the testers responds.
"It's revolting. It's violent. It's everything you love in a game," the ad proclaims. "Your mom's going to hate it."