When patch 4.0.6 hit, I logged into the game excited and eager to see all of the new changes. The first thing that I noticed was that I was no longer The Exalted, a title I'd worked hard to achieve, but had somehow been demoted to Chef. Strange. Maybe Blizzard just reset everyone's titles. I went through my title collection, intending to turn The Exalted back on, and saw that it had been removed entirely. I checked my achievements. I still had 40 exalted reputations, but it no longer conferred a title; nor did 45 exalted reputations, which I don't have yet. The Exalted was my favorite title and the one I wore at all times. What had Blizzard done with it?
Turns out that unlike other achievements and rewards, which stay with you once you've earned them, Blizzard has made the decision to move this title, taking it away from those who had earned it previously. As I understand it, you can get your title back once you've hit 50 exalted reputations, which seems to be the new standard, but it sounds like Blizzard plans to take the title away again every time it adds a new batch of reputations.
Personally, I think that's a terrible idea. Other rewards aren't rescinded when something new comes along. Stinker, the reward for collecting 50 companion pets, was not magically unlearned when the 75 pet achievement was released. Ulduar drakes did not vanish into smoke when ICC drakes came around. Yes, it's true that Blizzard picked the perfect title for The Exalted, and anything else would be inferior. That doesn't diminish the efforts of the people who already worked for it.
What do you think? Was removing the title (and changing it to the 50 reputations achievement) the right thing to do? Or did Blizzard drop the ball on this one?