Sony is preparing to launch its Music Unlimited service in the US today and has used this occasion to debunk the rumor that it was pulling out of iTunes. A recent interview with Michael Ephraim, chief executive of Sony Computer Entertainment Australia, hinted that Sony may leave iTunes if its own Music Unlimited service saw widespread adoption. Sony Network Entertainment COO Brandon Layden responded to this report by stating:
This latest statement confirms that, under current circumstances, Sony's media content will stay in iTunes. This is good news for iOS users as Sony's Music Unlimited service in the US will be available for the PS3, networked television sets and Blu-ray players. Mobile devices are not included in its immediate plans, so iTunes will continue to be the easiest way to get the latest Avril Lavigne album on your iPhone or iPod touch.Sony Music as I understand it has no intention of withdrawing from iTunes, they're one of our biggest partners in the digital domain. I think those words were either taken out of context or the person who spoke them was unclear on the circumstances.