Environmentalists were not pleased, especially when they discovered that the balloons had advertisements attached to them, highlighting the "resistance multiplayer pack," a pre-order bonus. "Obviously, we have a problem with polluting of the bay and this is just polluting and littering," Amy Ricard, a spokeswoman for the environmental group Save the Bay, told SFGate.
GameStop was quick to issue a statement, distancing itself from the poorly-received event. "The balloon drop stunt in San Francisco was created by THQ ... and GameStop had no prior knowledge of it." THQ later issued a statement, confirming GameStop's non-involvement, adding that the balloons were "100 percent organic product and are 100 percent biodegradable."
Although the company promises to clean up its mess, many are still furious at THQ's tasteless promotion. Perhaps THQ should stick to ... taste-ful stunts.
[Photo credit: Mathew Grimm / Special to The Chronicle; source]
- Key specs
- Reviews • 18
- Game format Optical disc, Downloadable
- Online features Multiplayer, Voice chat, Video chat, Store, Browser
- Drive capacity 250 GB
- Controller type Wired, Wireless
- Motion controls Accelerometer, Gyroscopic
- Video outputs HDMI (v1.3), RCA / composite
- Released 2012-09-25
Microsoft Xbox One