Rovio's continued success with the Angry Birds franchise means we'll be seeing much more from the Finland-based devs in the coming months -- the company says it's taking a "Disney 2.0" approach to fleecing its bird-flinging franchise. "Look at how Disney got started. Steamboat Willie created Mickey Mouse, then they added more characters. You can see the same pattern today, but everything is happening much, much faster," studio lead Mikael Hed explains in a recent Wired UK piece (via Develop), adding, "Other brands used to build recognition over the course of decades. We've done it in one year."

A "collaborative" Facebook version of the game, as well as potential sports and driving spin-offs, are specifically named. Hed says the Facebook version will have "completely new aspects to it that just haven't been experienced in any other platform," and that "the pigs will have a more prominent role." No word is given on when the game will launch on the 'book.

This is, of course, in addition to the planned XBLA, Wii, and 3DS versions (it's already out on PSN). There's also a board game. And merchandise. And ... uhh ... this terrifying live-action version.

This article was originally published on Joystiq.