The Pan-European Game Information (PEGI) rating board is defending its "PEGI 12" rating for the controversialWe Dare, stating that the board considers the content of the game for a rating, not the context. Cubed3 has the organization's statement, which notes the game was rated PEGI 12 because "it contains mild swearing, minor assault on a human-like character and words/activities that amount to obvious sexual innuendo, explicit sexual descriptions or images and sexual posturing."
Ubisoft reiterated that the game is "intended for mature audiences," as evidenced by the game's ad campaign. The company also plans to add a "Parental Discretion Advised" sticker to the box, advising parents of the "potential sensitive nature of the game content." If you've got kids, best to keep this game in the locked nightstand drawer with the other... unmentionables.