Earlier this week, social game company Booyah (whom we've spoken with before) released its latest game for iOS, called Nightclub City: DJ Rivals. Booyah first found huge success with an iOS social game called MyTown, and then went over to Facebook to create Nightclub City, a social app about sharing music among friends. Now the company is back on iOS with DJ Rivals, and early indications are that it's going to be popular: it's already garnered over 10,000 downloads in just over a day.
Last week at GDC 2011, I spoke with Booyah's Brian Cho about the game and the plan behind it, and he told me that Booyah is "taking the best parts of MyTown and the learning that we had on Nightclub City," and combining those into both a persistent social game, as well as an arcade-style music game to play inside of it. He showed me the app as well -- after creating an avatar in the style of Nightclub City, you then claim locations around you (or around your friends, even if you're not in the same place), and then your DJ can play music battles (akin to Guitar Hero or DJ Hero on consoles) to take over those locations.