While talking during a Lazard Capital Markets Technology & Media Day presentation (via Gamasutra), EA CFO Eric Brown revealed that near 1.5 million have signed up to beta test Star Wars: The Old Republic, apparently confirming there is significant interest in the title. Hey, maybe these guys and gals just like being included in beta testing? Ever think of that, Mr. Brown?
"It's a great indicator in the interest level in the franchise," Brown said. EA's goal is apparently to grab not only diehard MMO players, but also to expand to a much more broad audience -- and Star Wars fans, of course, though we're sure just having "Star Wars" on the box will do that. "For us it's about creating the right experience for expanding from tier 1 and the tier 2 users to getting people who have never played an MMO before, but are interested in Star Wars, to engage and give it a try," Brown added.
Brown hopes that Star Wars: The Old Republic can gain a user base exceeding 12 million, which he estimates is the current number of MMO players out there -- half of whom are in World of Warcraft. "If we do that, our addressable market is well beyond 12 million people ... into more of a general gamer population, pretty much anyone that has a minimum spec personal computer." Now to get 1.5 million people to agree on what the "minimum spec" is for a PC, we guess.