The NPD has taken several hits, mostly during investment calls and meetings we've attended over the past year, about its lack of digital distribution sales reporting. This week's quote from EA that the company's data is a "misrepresentation of the entire industry" really pushed the conversation into the public.
In response, the NPD reiterated its plans to include monthly digital sales data in its reporting to clients, something the company originally said it was working on in October 2010.
"We continue to progress those plans but at this time we're not changing anything with regard to what we're reporting," NPD analyst Anita Frazier explained to us today. "Until we have something new to announce in terms of our reporting, we will continue to report on new physical retail sales on a monthly basis. This represents about 60-70 percent of the consumer spend on the industry. Quarterly we will release a total for our estimate on the consumer spend on content outside of traditional retail and that includes used game sales, full game and add-on content digital downloads, subscriptions, rentals, mobile apps and social network gaming."
Frazier expressed that its reporting does not include revenues generated by advertising or promotional offers, but the goal is for NPD to have a comprehensive report for its clients that will cover "consumer spend" on a monthly basis.