THQ's strategy for the MX vs. ATV Alive includes lots of DLC. Knowing that it's part of the game from the outset means THQ can show off downloadable extras even before it launches at $40 this May.

You'll be able to go into a purchase of this game secure in the knowledge that you can buy some new virtual Suzuki motorcycles, including the RM125, RM-Z250, RM-Z450 and QuadRacer R450. For casual MX vs. ATV players (like us), that means "these pretty yellow bikes."
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THQ AND SUZUKI COLLABORATE TO OFFER DOWNLOADABLE VEHICLES IN MX VS. ATV® ALIVETM



AGOURA HILLS, Calif. March 23, 2011 -- THQ Inc. (NASDAQ: THQI) today announced a collaboration with top motorcycle and all-terrain vehicle manufacturers, including Suzuki, to offer branded vehicles in the next installment of the 10 million unit-selling MX vs. ATV series. As part of a robust lineup of downloadable content, MX vs. ATV® AliveTM will include a variety of Suzuki models, including the RM125, RM-Z250, RM-Z450, and QuadRacer R450.

"For the past seven years, THQ has prided itself on offering the most realistic motocross experience in gaming with the MX vs. ATV franchise," said Michael Lustenberger, THQ Vice President of Global Brand Management, Online/Digital Games. "The inclusion of Suzuki models takes the authenticity of the brand one step further and offers fans the most complete off-road racing simulation available."

With the scheduled May 2011 release date approaching fast, make sure to head over to MXvsATV.com for the latest news on riders, tracks, branded gear and other exciting model announcements. Fans can sign up now for a free MotoClub Community account, where they will gain access to exclusive members-only content, swag-loaded giveaways, interviews with pro riders, monthly newsletters, and much more!

About MX vs. ATV Alive
MX vs. ATV Alive will take THQ's leading original franchise to exhilarating new heights with Bar-to-Bar racing, enhanced physics and the next step in downloadable content distribution. The new Bar-to-Bar racing mechanic allows for increased physical contact between riders so players can battle for position on the track like never before, creating the most intense, realistic racing experience yet. Featuring an advanced version of the franchise's celebrated physics engine, MX vs. ATV Alive will deliver refined terrain deformation and smooth, intuitive controls that will appeal to newcomers and hardcore fans alike. MX vs. ATV Alive will also employ an "a la carte" method of digital content distribution that allows players to pay for only what they want to play. And for the first time in the series' history, MX vs. ATV Alive will feature a prominent motocross athlete on the cover and in a variety of in-game videos: two-time AMA Supercross Champion James Stewart. MX vs. ATV Alive will deliver the ultimate motocross racing experience when it releases on Xbox 360 and PlayStation3 for a suggested retail price of $39.99 on its scheduled launch in May 2011. For more information on MX vs. ATV Alive, please go to www.mxvsatv.com.

About THQ
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com. THQ, MX vs. ATV, MX vs. ATV Alive and their respective logos are trademarks and/or registered trademarks of THQ Inc.

About Suzuki
Suzuki Motor Corporation founded The Motorcycle/ATV Division of American Suzuki Motor Corporation (ASMC), Brea, Calif., in 1963. ASMC markets motorcycles and ATVs via an extensive dealer network throughout 49 states. ASMC's parent company, Suzuki Motor Corporation (SMC), based in Hamamatsu, Japan, is a diversified worldwide manufacturer of motorcycles, ATVs, scooters, automobiles and marine engines. Founded in 1909 and incorporated in 1920, it has 120 distributors in 191 countries. For more information, visit www.suzukicycles.com

All other trademarks are the property of their respective owners.

This article was originally published on Joystiq.

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