Square Enix isn't exactly a stranger to the smartphone scene, but it looks like the company behind Final Fantasy (among countless other games) is now going to be moving quite a bit beyond ports of its existing games for other consoles. The company has just announced the launch of its new Hippos Lab game development studio, which will be primarily focused on creating "high quality original content" for smartphones. Details are unfortunately still pretty light beyond that, but the studio has apparently been up and running since March 7th, and it says it hopes to have its first game "ready soon." No word if they've scored the license for Hungry Hungry Hippos.

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Square Enix launches Hippos Lab for smartphone game development