Dell's global head of marketing Andy Lark spoke to CIO Australia this week, and he not only dissed Apple -- a company with a current market cap of $323.3 billion compared to Dell's measly $28.2 billion -- but also found some time to dream up some completely bogus specifications and pricing for the iPad.
Lark started by stating that "Apple is great if you've got a lot of money and live on an island. It's not so great if you have to exist in a diverse, open, connected enterprise; simple things become quite complex."
Ahem. That deserves a spot on our No Comment wall of confusion.
Next, Lark stated that enterprises were not going to be jumping on iPad deployments, since "an iPad with a keyboard, a mouse and a case [means] you'll be at $1500 or $1600; that's double of what you're paying."
Joshua Schnell at Macgasm pointed out that a 16 GB Wi-Fi iPad 2, Apple Wireless Keyboard, iPad Dock and iPad 2 Smart Cover price out at US$666 before taxes. Where the extra $900 - $1000 comes into play is a mystery, unless Dell is selling thousand-dollar mice.
Moreover, apparently Lark has no idea that the iPad doesn't need a mouse. It uses a magical and revolutionary "touchscreen" for its user interface.
In the annals of Dell executive history, this has to go down as a pretty impressive foot-in-mouth comment; it rivals Michael Dell's famous quote about Apple on October 6, 1997: "What would I do? I'd shut it down and give the money back to the shareholders."
Looks like it's time for Andy to go back to school and learn a little bit about his competitors. It might also help to brush up on those math skills.
- Key specs
- Form factor Tablet
- Operating system iOS (8)
- Screen size 9.7 inches
- Storage type Internal storage (16 GB, Flash)
- Maximum battery life Up to 10 hours
- Dimensions 9.4 x 6.6 x 0.24 in
- Weight 0.96 lb
- Announced 2014-10-16