Card-carrying members of GameStop's PowerUp Rewards program will find an additional incentive going forward, beginning with the launch of Portal 2 this month. Any PowerUp member who makes a trade-in or purchase at their local GameStop or online at GameStop.com in April will be entered into a drawing for a life-sized Atlas bot (the little guy in the foreground above), along with a framed copy of the game signed by the folks at Valve.
This kicks off a planned monthly incentive program, though exact details of what's on offer after April are a mystery at this time. For all of the fine print, head on over to the Epic Rewards site.
Update: This article erroneously suggested that this GameStop program had just launched. We apologize for the error.