When you've got an OS in the final throes of life
, your choices for stimulating interest are a little limited. Having exhausted the usual avenues of introducing pink
versions of its older phones, Nokia is now resorting to the mobile industry's standby marketing crutch: poking fun
at Apple. Its latest ad campaign in India features the tagline iDoalotmore, which takes a rather overt shot at Apple's iPhone and general tendency to preface its wares with an "i." Sadly, there are no spec-for-spec smackdowns over on the accompanying promo site, but you can
learn all about Symbian's excellent features and radically new rounded icons
. Or are they iCons now?
[Image courtesy of @ceetee