Hence the impetus behind Guild Wars' June update, which contains a number of new incentives to entice players into the PvP arenas. Some of the biggest changes include the ability to trade Z-coins, new PvP quests, and additional formats that award Zaishen Strongboxes.
Another significant change to Guild Wars is that Alliance PvP formats now award Imperial faction. Imperial faction can be converted to one of three types, depending on the player's need: Luxon, Kurzick or Balthazar. This way a player can fight for one side but earn points toward the other, which should go a long way to increasing the frequency of matches. ArenaNet hopes that these changes will encourage players to branch out into different types of PvP instead of sticking to one format that's tied to specific rewards.
There are plenty of other tweaks in this update, so be sure to read the full dev diary to learn about changes to titles, the Codex Arena, GvG emotes and more!