3M reader concept looks familiar, begs you not to judge an ebook by its cover

This image purporting to be the current concept design for 3M's upcoming ereader looks awfully familiar. In fact, the similarities to the txtr reader we saw a couple of years back are pretty uncanny -- and they're likely more than skin deep, seeing as how 3M has been investing in the company. There's a decent chance, however, that the device will hit the market looking a bit different -- and hopefully with a few other changes on-board, since the txtr reader is now a bit ancient. One thing does seem fairly likely: the device will probably play nicely with 3M's recently announced Cloud Library lending service. You didn't expect 3M to let other companies have all the fun, did you?