Hirai promoted to Chairman of SCEI, House becomes CEO

Just one day after announcing a new board member, Sony revealed a bit more corporate shuffling, this time at Sony Computer Entertainment Inc. Kazuo Hirai, formerly President and Group CEO (and chief apologizer), has been promoted to Chairman, effective September 1. SCEE president Andrew House will take over as Group CEO of SCEI, with SCEE Executive Vice President Jim Ryan taking over his old job at SCEE.

While this may seem like an inopportune time to reward executives with promotions, the shifts were prompted by the retirement of current Chairman Akira Sato effective August 31. Also retiring: Ken Kutaragi, who left his role as Honorary Chairman of SCEI yesterday, presumably finding the honorary demands of the position too honorarily strenuous. He will remain at Sony Corporation as "senior technology advisor."

This article was originally published on Joystiq.