In the hustle and the bustle today, we failed to note a minor detail in Apple's Lion press announcement, but MacRumors picked it up:
Users who do not have broadband access at home, work or school can download Lion at Apple retail stores and later this August, Lion will be made available on a USB thumb drive through the Apple Store® (www.apple.com) for $69 (US).
So much for the absence of physical media. The option to download at an Apple Store is nice (either bring your Mac, or bring a drive with enough free space to carry Lion home); the USB install media will be equally nice, and very welcome for those supporting multiple machines with touchy ISP connectivity. It's an extra $40, but them's the breaks.