Rignall said their just isn't a place for "sort of six, seven dollar magazines that are kind of cheap and a bit crap with low production." Magazines, to him, are no longer an impulse purchase, and most gamers can get their info on websites (like this one) anyway. According to Rignall, today's magazines are sold to a different kind of customer, "sort of upper-middle-class NPR listeners," that have "a level of connoisseurism about what they like."
In addition to targeting a different kind of consumer, GamePro will also reduce distribution, limiting to locations where "we know they'll sell." Also, thanks to the quarterly format, breaking news coverage will take a backseat to "more thoughtful" coverage. Rignall likens it to "a magazine that kind of celebrates gaming in the terms of its sort of context within history, what's kind of going on now and where it's going."
Head over to Gamasutra for more on the new GamePro, including Rignall's belief that even if it fails, he hopes it will usher out the era of gaming magazines "in style."