How to promote Battlefield 3 at Gamescom: bring a jet

As an interesting set piece for the Battlefield 3 booth at Gamescom, EA had a jet brought from Berlin to Cologne. Transportation of the MiG-21 cost in the low five-figure range in Euros. Probably still cheaper than the jet fuel cost of flying it the 400 kilometers.

This article was originally published on Joystiq.