Intel is facing increasing pressure from its retail partners to lower the price of its upcoming line of Ultrabook notebooks, according to a report from Digitimes.
Manufacturers like Acer are now asking Intel to reduce the cost of the CPU to help lower the final price of the device. Recently, Intel's hardware partners asked the chip maker to reduce the cost of the Ultrabook by 50%. Intel refused.
These Ultrabooks are designed to compete with the MacBook Air which is available starting at US$1000. Manufacturers realize they need to get below that $1000 mark if they want to compete with Apple's popular notebook.