Slightly Mad expects C.A.R.S. to take two years and $5 million to produce. With shares priced from $5-$100,000 for individuals, groups or companies, Slightly Mad expects a $10 share will return $35, $250 to return $875 and $100,000 will return $350,000 -- if the game makes $25 million in profit. Slightly Mad has a goal to sell 3 million copies of C.A.R.S., earn a profit of $52 million and receive a 90 percent on Metacritic.
"Traditional development puts developers at the mercy of publishers," Slightly Mad said. "The development process offered by WMD shifts the focus back to creating great games that your target audience wants to play, whilst still offering the chance to get proper funding for development and testing."