In the past, Apple has held its major press events at the Yerba Buena center in San Francisco. All the iPhone and the iPad announcements were held in this venue. According to a report from AllThingsD, Apple's may buck this trend and hold its rumored October iPhone announcement at its Cupertino campus.
The reasons for this change are not clear. It may have to do with the availability of Yerba Beuna Center or the decision of new CEO Tim Cook who may prefer to keep things closer to home. Hopefully, all this speculation about where and when this event will be held can be put to rest soon. If the rumored October date is correct, invitations should start landing in attendee's inboxes sometime this week.