Andy Lees, President of Microsoft's Windows Phone division, believes the time is now for Windows Phone 7 to gain some ground on its competiton. Lees see Android as chaotic with too many choices, and the Apple iPhone 4S as a missed opportunity because it offers only a minor improvement in hardware and software.

The latest Mango version of Windows Phone, Lees points out, has a hardware standard that limits fragmentation and a fresh, new UI that sets it apart from Android and iOS. Lees is optimistic about Windows Phone and analysts are, too. Though Windows Phone now trails most mobile platforms with only 2% market share, Gartner research group predicts Windows Phone will expand and eventually grab 20% market share by 2015.

This article was originally published on Tuaw.