You can build your castle, show it to your friends, and craft things like potions or armor. You can follow the game's story and its characters. You can trade and barter with friends by visiting their towns. And you have to defend your town against beasts who are outside the walls. The game has more personalized storytelling; players explore the world around them. You meet characters and make them happy and unlock new characters as you progress.Chief executive Mark Pincus echoed his company's bold plans: "We want to give you more of a World of Warcraft feeling, but packaged up in something you can understand in three clicks and five or 15 minutes."