Know who loves it when other OEMs call him big poppa? Ballmer, that's who. So much so that he's opened up the company's coffers to Nokia and Samsung for a holiday blitz of Mango
marketing. Hold onto your hats though, it's no carte blanche
access to Redmond's Gringotts. According to a report on Mobile Magazine
, inside sources claim MS has set aside ₤28 million (about $44 million) for the endeavor, with about ₤20 million of that reserved for Nokia's first Windows Phone 7.5 handset
. This joint marketing effort is reportedly a broader extension of the cooperative agreements
all parties agreed to, ensuring future WP devices
get the media saturation they deserve. So, keep your eyes peeled this upcoming winter. We have a feeling you won't be able to escape the commercial onslaught, anyway.