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Apparently, keeping one of the longest running gaming magazines going isn't enough work for the folks at Electronic Gaming Monthly. The mag's publisher, EGM Media, has announced plans to launch a new magazine exclusively for Walmart.

Appropriately titled Walmart Gamecenter, the "regular frequency" magazine will offer "news, previews, interviews and other exclusive stories about gaming culture and the most important game releases." In addition to the print publication at Walmart stores, the magazine will also be offered via "personal computers, iPad and Facebook with EGM's proprietary ScreenPaper publishing platform."

The first issue debuts December 6.
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EGM Media Enters Into Exclusive Relationship to Produce Walmart GameCenter Magazine

EGM Media, LLC, the publishers of gaming media publications and websites including the flagship videogame magazine "Electronic Gaming Monthly," announced today that it has entered into an exclusive relationship with Walmart to produce a new in-store print magazine and digital companion publication catering to gaming enthusiasts that expands upon the retailer's existing GameCenter brand.

Debuting on December 6, 2011, Walmart GameCenter magazine is a high-quality regular frequency publication that delivers news, previews, interviews and other exclusive stories about gaming culture and the most important game releases. Each issue is available for free at more than 3,500 Walmart retail stores as well as digitally using applications for personal computers, iPad and Facebook with EGM's proprietary ScreenPaper publishing platform. Future issues will be available for purchase in-store, via subscription, and as an added incentive with certain games and game products.

This article was originally published on Joystiq.

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