In a move that can be simultaneously described as puzzling and pragmatic, Microsoft has decided to bring its Bing
for Mobile app to Android and iOS before launching it on its very own Windows Phone platform. The company announced the release in a blog post this week, highlighting the app's most noteworthy features, including a revamped maps module, a new deals service and real-time transit feeds. Interestingly enough, Redmond also based its app on HTML5, rather than Silverlight
, in the hopes of providing greater continuity across mobile browser and app interfaces. Only at the very end of the post did Microsoft mention Windows Phone 7: "We're working to release the same consistent experience for RIM and Windows Phone 7 devices in the future, and will share more details as they become available." At first glance, this decision may seem somewhat counterintuitive, but it also makes a lot of sense, considering the fact that Android and iOS comprise the bulk of the consumer market (and, of course, the fact that Bing is already integrated
within Windows Phone 7). It appears, then, that Microsoft is simply trying to get Bing out to the widest initial audience, which seems pretty logical. Android and iOS users can grab the app now, at the coverage links below.