Details are fairly light at the moment, but the CTIA has put out a press release today announcing that it has partnered with the Entertainment Software Rating Board (or ESRB) on a new rating system for mobile applications. That's the same ESRB that is responsible for the ratings on video games. Unfortunately, any word on the ratings themselves or their possible acceptance by app makers or distributors will have to wait until the press event on November 29th, but it sounds like there will be a fairly big push behind them when they are announced -- the presidents of both industry groups, along with US Senators Mark Pryor and Kelly Ayotte are slated to be on hand for the announcement.
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CTIA-The Wireless Association® to Announce Mobile Application Rating System with ESRB

WASHINGTON, Nov. 21, 2011 /PRNewswire-USNewswire/ -- What: CTIA-The Wireless Association® will announce a mobile application rating system with the Entertainment Software Rating Board (ESRB). Applications will be rated based on age-appropriateness of their content and context. The details of the mobile application rating system will be released at the press announcement.

When: Tuesday, November 29, 2011
Registration & Light Refreshments begin at 9:30 a.m. EST.
Press Announcement at 10:00 a.m. – 10:45 a.m. EST.

Where: Symposium Center (4th Floor) at the Top of the Hill Conference Center at the Reserve Officers Association Minuteman Memorial Building; One Constitution Avenue, NE; Washington, DC 20002.

Who: Confirmed speakers are: U.S. Senator Kelly Ayotte (R-NH); U.S. Senator Mark Pryor (D-AR); CTIA President and CEO Steve Largent; and ESRB President Patricia Vance.

Media are welcome to attend. RSVP to CTIA: ctiamedrel@ctia.org

About CTIA:
CTIA-The Wireless Association® (www.ctia.org) is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry's voluntary best practices and initiatives, and sponsors the industry's leading wireless tradeshows. CTIA was founded in 1984 and is based in Washington, D.C.

About Entertainment Software Rating Board (ESRB):
The ESRB is a non-profit, self-regulatory body established in 1994 by the Entertainment Software Association (ESA). ESRB independently assigns computer and video game content ratings, enforces advertising guidelines, and helps ensure responsible online privacy practices for the interactive entertainment software industry. For more information, visit www.esrb.org, ESRB's Facebook page or follow ESRB on Twitter (@OKtoPlay).

SOURCE CTIA-The Wireless Association

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