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Battlefield 3, NFS: The Run for $30; many others discounted in Origin Cyber Monday sale

Origin may be the new kid on the block, but that doesn't mean it was born yesterday. EA clearly realizes that its digital-only game service needs to compete with the other digital retailers, as evidenced by its overtly aggressive pricing on today's Cyber Monday sales: Battlefield 3 for $30, as well as Need for Speed: The Run, not to mention package savings that rival Steam's.

Beyond the games available for PC, a variety of the publisher's iOS slash mobile titles are also getting deep cuts, all of which end around midnight tonight. If you were waiting patiently for a heavily discounted copy of Risk for your iPad, now is the time!