Gem Keeper." Wait, no, it was "Battlefield 3." EA's big shooter stirred up some interest, apparently, landing it right in between "Casey Anthony" and the "iPhone 5" in biggest gains in search popularity of the year.
When it comes to video games in North America, however, there's another title on top of the heap: "Black Ops" was the most searched-for term in the category, with "Call of Duty" coming soon after that. "Battlefield 3" didn't even make the list in the category numbers, so its overall search volume was actually lower than the Activision series. Don't count "Halo Reach" or "Super Mario" out either -- they show up at the third and fourth spots on the list in the gaming category.
And Google even shows us what 2011 searchers are most interested to play next year: "Diablo 3" and "Mass Effect 3" sit at the bottom of the list already for the most searched-for terms in gaming.