Zeschuk mentioned that it was simply a case of the right business model for the right game: "I'm not saying it's better or worse. It just doesn't supplant the other things. 'Cause we can do some things no one else can. The free-to-play people can't invest to the level we can invest, and can't create something of the size and scale of something we can create."
Even with its love of the subscription model for Star Wars: The Old Republic, BioWare is open to free-to-play where it sees fit. Muzyka dropped a tantalizing hint as to the company's F2P aspirations: "We have some other stuff we haven't announced yet coming from our play-for-free team that I'm really excited about. It's gonna bring back some IP that people have a lot of fond memories around."