We can't tell if Molydeux is doing the work for Molyneux, or it's the other way around

Peter Molyneux's first experimental title with 22 Cans is Curiosity, a potentially million-player title that has people chip away at a cube until one person hits the final piece and uncovers the ultimate secret inside. Peter Molydeux, a digital parody of Molyneux, has created a trailer for Curiosity using a few exaggerated quotes (and some not so hyperbolic).

"It will make the God Particle seem smaller than an atom," Molydeux (correctly) states. Molyneux has described Curiosity as something that "is so valuable, and so life-changingly important."

Molydeux's trailer posits that this discovery is "about to change life as we know it" and "it will be covered in the media for all eternity," while Molyneux has previously said "It's so amazing I think it will appear on news reports."

In response to Molydeux's trailer, Molyneux has offered a few hints as to Curiosity's secret, tweeting that he thinks the parody "is truly amazing. It's not a message, it's not an advert, it's not a job. I am loath to give more clues."

Curiosity will support microtransactions, with items ranging from $0.50 to $50,000. The game will be launched on August 22 for iOS, Android and PC.