US Cellular takes hit on LTE devices, profits halved to $35.5 million in Q3 2012
US Cellular's latest figures show that while the network saw its revenues remain constant, net profits fell by nearly half compared to the same period last year. It coined $35.5 million in net profit this quarter, down from the $62.1 million it made in Q3 2011 despite bringing in $1.04 billion in turnover both times. The cause of this reduced profitability is said to be down to higher subsidies on LTE devices, which represented a full 50 percent of the company's smartphone sales in the quarter.
While the carrier has reversed the trend of losing customers, it only managed to add a rather measly 9,000 new customers in the three-month period. That could be part of the motivation behind US Cellular selling off a big chunk of its Midwestern operations to the now cash-rich Sprint -- so it can concentrate on areas where business is stronger.
