The various international markets are simply too different, said Ryan, and they are "diverging to a greater extent than they were different in the past – if that's even possible." Ryan makes a good point, but it's worth noting that Japan has long been one of the most enthusiastic markets for the PSP, the Vita's predecessor. It will be interesting to see the reaction in Europe and North America, where the reception of Sony's handhelds has been somewhat cooler.
For now, Ryan and Sony are chiefly concerned with preparing for the Vita's European launch on February 22. The Vita will release in North America on the same day.