Tony Jaa's Ong-Bak universe is being turned into a multiplatform game by Studio Hive, a Thailand-based computer-illustration studio turned game developer. That is, it will be a game developer once it's developed this title -- for now Studio Hive produces art for the entertainment industry and has worked with Square Enix on Front Mission Evolved, and while its illustrations are gorgeous, this marks Hive's first foray into development.
Studio Hive said it will collaborate with Sahamongkol Film International, the production company behind the Ong-Bak movies, to "achieve a much deeper story involvement for all Ong-Bak fans." Hive predicts a 2012 release, which may introduce it to a staple of the video game industry it hasn't yet experienced -- the delay.
Videogame rights for the next installment of world renowned martial arts movie secured by Studio HIVE
Bangkok, January 17, 2012 –Studio HIVE has secured videogame license for the next installment of famous martial arts movie series Ong-Bak. The Thailand based game development team is currently working on a stunning multiplatform game set in the unique Ong-Bak universe. The famous martial arts action brand is a perfect fit for gaming platforms and it is the first time ever that Ong-Bak will be released on various gaming platforms in 2012. The game is being developed in close collaboration with the license holder Sahamongkol Film International in order to achieve a much deeper story involvement for all Ong-Bak fans.
"Ong-Bak is well known as a powerful international martial arts brand. We are very selective with our licensing partners and found in Studio HIVE the right partner to bring Ong-Bak to gaming platforms. Their approach to tie in movie and game is the right way to create a perfect interactive entertainment" comments Akarapol Techaratanaprasert, business development director at Sahamongkol Film International.
Kan Supabanpot, General Manager at Studio HIVE adds: "It's a great honour for our team to work on the very first Ong-Bak multiplatform game. As a Thai development studio we love the movie and have a deep understanding of the Ong-Bak brand values and we make sure that the videogame will be an inspiring martial arts action experience for gamers."