"We want to make our own IP; no doubt," Starbreeze CEO Mikael Nermark told Gamasutra. "We're actually self-funding one original IP right now. If we're going to take it to market ourself -- I haven't decided yet. It's always about how you maximize what you can do." Nermark's current strategy is to continue working on high-profile titles like Syndicate while simultaneously looking for opportunities to launch the developer's own original IP. As the old saying goes, "You can only milk another man's cow for so long." Or something.