Zeschuk goes on to say both that the retention is a sign of the title's addictive "just-one-more" gameplay and that the firm is pulling an "intense amount of analytics and telemetry" from the title.
Finally, he hints at the theory that most SWTOR players are happy due to a general drop in forum tomfoolery. "You can tell when things are going really well in the game," Zeschuk explains. "The amount of forum chatter drops. People don't go to forums. They just play."
Take that as you will, and let us know how long your average SWTOR session lasts.